Your Business
Social Media! It's all around us. Everywhere you look it's: 'Like Us On Facebook' here and 'Tweet Us' there. We are surrounded by social media networks, and new ones are springing up all the time. Even though some businesses have seen the value of social media, many more have failed to grasp the effect social media is having on the way businesses need to market themselves.
Effective marketing relies on being able to target and reach the greatest possible number of potential customers. If traditional marketing methods become ineffective or outdated, what should a business do?
In the past, most people would read a newspaper daily. So when a business took out an advert, it was seen by most people. Today, many people catch up with current events either through news apps or from the latest hot topics circulating around in social media conversations, many of which don't use adverts. Where does this leave the small business?
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